Now here’s something to envy! A Japanophile nonetheless, I would want to try this sweet fare soon!
Banking on Filipino’s sweet tooth and penchant for embracing food from around the world, the wildly popular MOCHI SWEETS has made its way into the local food scene and is sure to create a mochi craze as seen in Japan, Hong Kong, Singapore and China.
“Mochi” is a well-loved Japanese rice cake made from glutinous rice flour pounded into shape. Mochi Sweets has taken this traditional dessert further by creating small balls of luxurious and flavorful cream and wrapping it in chewy mochi skin. Think dessert dumplings with frozen cream or mousse in the center and a mochi covering made with just the right thickness, moistness and stickiness.
Business partners Jason Yap and Samatha Paz chanced upon Mochi Sweets in their trips to Malaysia and Vietnam and saw the store drawing huge crowds. Both only in their early 20s but with entrepreneurial exposure from their parents, they decided to write to J Sweets in Hong Kong and were soon awarded the official franchise for Mochi Sweets in the Philippines.
Garry Cheng, President of J Sweets was in Manila to grace the unveiling of the first Mochi Sweets store in the SM Mall of Asia. He was very excited for Filipinos to try Mochi Sweets. He says their dessert is superior to other desserts which loosely uses mochi but don’t produce the right texture and experience. Cheng offers a clue on how premium their product and standards are: “We learned from Japan. We had a Japanese chef who creates these delectable concoctions for us and we use only 100% Japanese mochi.”
Just looking at the cute and colourful balls of Mochi Sweets neatly placed in its classic gift box and you understand why it has earned raves abroad. “First impression counts,” says Jason Yap, president of Mochi Sweets Philippines. “Mochi Sweets first tempts you with how it appeals to the eyes. But the real pleasure is the taste and experience once you bite into it. This is because Mochi Sweets is made from the best ingredients. There is meticulous control to ensure consistency of quality. We do not short-change our customers. We aim to satisfy each customer and make them enjoy life’s simple indulgent treats.”
Hence, the real test is resisting the urge to sink your teeth into these decadent sweets. Mochi Sweets comes frozen and you have to wait 10-15 minutes for it to thaw before you can bite into its gummy goodness. But unlike those with ice cream filling, Mochi Sweets is not prone to messy meltdowns as you eat it. It is also a perfect to-go or bring-home treat since it does not melt all the way through and will be thawed and just-ready by the time you meet your family and friends.
Jason Yap further shows how Mochi Sweets will be enjoyed: “We are a gifting society. A box of Mochi Sweets has 6 to 12 pieces and will definitely be a fun gift for sharing during those special moments and celebrations. Customers can pick different colors and flavors of Mochi Sweets based on the personality and preference of the lucky recipient and this makes each box of Mochi Sweets special and personal.”
Mochi Sweets indeed has a wide array of flavors – from the classic favorites to inspired special concoctions. Clear winners for chocolate lovers are the wickedly good Chocolate Mousse, Cream Chocolate and Dark Chocolate. Coffee aficionados will find delicious comfort in Caramel Macchiato. Kids and kids-at-heart looking for something wholesome will enjoy the fruity confections: Strawberry Mousse, Mango Yoghurt and Honey Lemon Cream. Those who want something different and exotic can try Sakura (or cherry blossom, which is very popular in Japan), Green Tea and Durian Mousse. Currently, Mochi Sweets offers 17 flavors and will continue to dish out cool and yum variants that will make customers think Mochi Sweets when they crave for desserts and comfort food.
From the first Mochi Sweets kiosk in SM Mall of Asia (beside the Skating Rink), the team of Jason Yap and Samatha Paz will open three more Mochi Sweets stores this quarter. The next two stores will be at Robinsons Galleria and Eastwood Mall. They promise rapid expansion in 2013 with the biggest Mochi Sweets shop already slated at SM Aura which will open at BGC.
Mochi Sweets grand opening at SM Mall of Asia
(A press release)